One of the better jobs I've had, is offering my services as a freelance copywriter. I've always found copywriting to be enjoyable. It doesn't matter if I'm writing a sales letter, direct mail, advertising collateral, or some other marketing piece.

For me, the secret to writing copy was never coming up with a headline first. It was always about writing a description, or telling a story about a photo. By copywriting "backwards" here's how I wrote instant ad copy, for hundreds of satisfied customers, that kept coming back, year after year.